Beth Hoang brings more than 15 years of experience helping organizations achieve business goals through motivating, equipping, and empowering people. Believing in the power of human connections to drive lasting change, Beth excels in helping leaders build high-performing organizations through strategic communications, shared experiences, and commitment to organizational purpose and strategy.
At Blue Beyond, Beth leads accounts, projects, and teams across our six practice areas, specializing in internal and executive communications, leadership development, and culture transformation. She has extensive experience across a variety of sectors, including manufacturing, biotech, energy, finance, and high tech, with particular expertise working with go-to-market and customer-facing teams undergoing SaaS and other major business transformations.
Whether helping a university complete its strategic plan or partnering with a global technology company to activate new values, Beth approaches each project with curiosity and fresh thinking. She feels most rewarded when helping organizations find clarity in complex challenges and unlocking the potential of their people to shape the solution.
In previous roles, Beth designed and implemented communications strategies for clients in times of change or crisis, including developing clear and compelling communications materials with integrated financial, IR, and business strategies. She also managed media outreach, trained C-suite executives in messaging and media, and led end-to-end crisis preparedness and planning at the enterprise level.
Beth holds a BS in Marketing Communications with a minor in Broadcast Journalism from Emerson College. She lives in the Pacific Northwest with her husband and two daughters.