Case Study
Global Marketing Team Offsite Drives Unity and Strategic Focus
Client
A senior marketing leader for a leading hospitality company with over $8 billion in annual revenue and a global marketing team of 180+ people.
What We Did
Designed and executed a transformative three-day offsite for their global marketing division, aligning overarching business objectives with strategy, team building, and connection.
Outcome
Improved strategic alignment, deepened team connections, and reinforced commitment to shared goals.
THE SITUATION
After the first 18 months of his new tenure, the CEO wanted a better way to relay business objectives and make them digestible and actionable for all employees, regardless of role. The existing strategy was robust, but lacked the clarity and connection employees needed to understand their individual impact on company growth.
The primary objectives were to:
- Drive alignment
- Forge strong team connections
- Ensure every team member understood their role in driving business success
To align everyone on what we were trying to achieve over the course of the three days, we shared a comprehensive agenda with desired outcomes.
WHAT WE DID
Blue Beyond worked closely with senior marketing leadership to ensure the event was aligned with business goals and the evolving organizational context. After reviewing previous offsite experiences, we tailored a three-day event designed to foster engagement, alignment, and team cohesion. This included:
- Event design and execution: We crafted an agenda that balanced strategic discussions with interactive team-building activities. The event featured a mix of external and internal speakers, hands-on workshops, and collaborative ideation sessions. To build an energized atmosphere and strong emotional connections, we incorporated music, visuals, interactive components, and thoughtful details like fidget items and team image carousels.
- Workshops and content delivery: Our team designed daily workshops to deepen the team’s understanding of strategic roles, enhance communication, and encourage collaborative problem-solving. Our graphic facilitators recorded key discussions with engaging visuals, documenting actionable insights for future use in a way that is human, compelling, and visual.
- Logistics and experience management: We meticulously managed the logistics end to end, from the welcome reception to the final day’s activities, focusing on connection-building opportunities and games.
Click to explore the event 
Over the course of the three days, we had a graphic recording professional from Blue Beyond capture learnings, insights, best practices, etc from the sessions to inform where the marketing division would go next. This included several workshops and hands-on learning sessions.
OUTCOME
The offsite successfully aligned the global marketing team with the company’s broader business objectives, leaving participants with a clear understanding of their individual and collective contributions to business success. Additionally, the event:
- Fostered deeper relationships
- Improved collaboration across the globally distributed team
- Established shared norms to guide future teamwork and execution.
Participant feedback was overwhelmingly positive, highlighting the balance between strategic discussions and relationship-building activities. One participant noted that it was the best offsite she’d ever attended in terms of engagement, fun, connection. Post-event reports showed increased team engagement, with many planning to incorporate key elements into future gatherings.
“Our teams came away [from the offsite] with a much better understanding of our vision and mission and where they fit into it. We’ve seen some incredible cross-team collaboration this year and [Blue Beyond] helped us have a positive influence.” – Senior Marketing Leader
