Creative. Authentic. Conscientious.
Sara joined Blue Beyond as a full-time employee in 2016, but has been working with us as a creative partner since 2012. As the head of our marketing team, Sara helps create brand awareness and tells Blue Beyond’s story externally. She also collaborates internally with our team and provides creative direction and design execution for client deliverables. Sara received an A.S. in Graphic Design from Vincennes University and a B.S. in Communications from Kentucky Wesleyan College, and has been working in visual communications since 1998. Sara’s previous work in an advertising agency, managing a large design team for a national magazine, and owning her own visual communication company have all prepared her for her role at Blue Beyond. Sara is most complimented on her ability to execute successful creative design concepts with little direction and her ability to elevate our team’s work by simplifying complex concepts into consumable, creative visual assets.
What skills and expertise do you bring to the team?
I am a seasoned creative director who excels at simplifying complex concepts to present them in a visually compelling way. Pulling from my experience in communications and marketing, I am a strategic thinker and hands-on designer who strives to help businesses tell their stories.
What do you find most rewarding about your work?
I find creative and design work incredibly rewarding because I get to collaborate with interesting people and use my skills to creatively solve problems. Everyone consumes information differently and I’m proud that I can help create visually pleasing, smart, and simple pieces that help businesses tell their stories. Although I’ve worked with Blue Beyond over the past six years, this year I became a full-time employee. I’m excited to be using the skills and knowledge I’ve accumulated over years of self-employment to contribute to strengthening Blue Beyond’s brand and team offerings. And I’m thrilled to be part of a team that has such outstanding talent. I’m a life-long learner and find it rewarding to push myself to learn new things.
What does “team” mean to you?
I grew up being an athlete, so to me TEAM is an important word. It means collaboration, communication, understanding the common goal, playing to each other’s strengths, helping each other to grow, celebrating victories, and learning from challenges. I believe these practices not only apply to sports but to business and life in general.
Name a peak experience in your life. What happened?
In 2008 I needed a change. I left a stable job because there was something tugging at me to do so. With an uncertain future I decided to do something I’ve always wanted to do: take a cross-country road trip — solo. So, I packed up my car with as much camping/hiking gear as I had — and headed west from Indiana. (Before this trip, I had never camped by myself.) I was gone nearly a month and got to experience the Rocky Mountains, the Painted Desert, Mesa Verde, the Grand Canyon — then I headed over to the coast and drove up Hwy 1 to San Francisco camping along the way in Big Sur and Monterey. I learned a lot about myself during this trip and was forever changed when I returned. I learned that I could do anything I put my mind to. I learned that there is an abundance of knowledge in silence. I learned that sometimes the meandering path is the most rewarding. After returning, I started my own graphic design business and ran it successfully for six years before becoming a part of the Blue Beyond team.