The benefits of a thriving culture are powerful. Research indicates that culture is a key differentiator between the companies that sustain winning performance and those who barely meet average benchmarks. But, at the same time, culture can seem squishy and enigmatic. Blue Beyond takes a practical and effective approach to help our clients nurture thriving cultures–and to evolve their cultures when changing circumstances demand it. We do this by ensuring the organization’s “core narrative” is clear, authentic, compelling and grounded in vision, values, brand, strategy, and business outcomes.