When companies undergo rapid change, anxiety over job stability, facility closures and other systemic shifts can lead to decreases in employee engagement and work productivity. That’s what concerned leaders at a global biotechnology firm when a shift in senior leadership was followed closely by a merger that reshaped the business, significantly altering the face of the company multiple times within a short span.
While Blue Beyond was originally brought on to assist in the transition of this company’s new CEO into his leadership role, as the business pivoted towards a merger, so did we. Instead of an impersonal, solely data-driven approach, we leverage the data and attended to the human element, undertaking a multi-month communication campaign aimed at retaining employee trust during a time of uncertainty.
Working with senior leadership to craft regular, company-wide addresses, Blue Beyond helped create an atmosphere of transparency, establishing executives as trustworthy sources of information, staving off gossip and allowing employees to remain focused on their jobs.
By coaching managers and human resource personnel to become ambassadors of change, Blue Beyond empowered individuals to address rumors, media reports, and concerns circulating within their teams openly and with sensitivity, while still avoiding legal pitfalls.
Enlisting the help of opinion leaders at all levels, Blue Beyond helped executives stay connected to employees’ informal discussions, opening the door for frank and frequent two-way communication between leaders and employees.
Throughout this process, Blue Beyond conducted a series of employee surveys, focus groups, and weekly meetings, testing and re-testing our communication model to ensure it was having the desired impact, in the home office and around the world.
As the merger was finalized and a new company began taking shape, Blue Beyond continued to act as a transition manager, helping integrate the companies’ cultures and communication strategies, consolidate performance standards, and communicate changes to the workforce in ways that were clear, actionable, and focused on conveying the benefits of the merger. In our work during this merger, we:
- Detailed, nuanced, and routinely assessed company-wide communication strategies
- Fostered a culture of transparency in which employee concerns are openly addressed
- Empowered leaders at all levels to act as ambassadors of change
- Integrated workplace cultures with aligned communication strategies, ensuring terminology, objectives, and performance standards are understood by all employees.